Topic page for Rachel Barnes at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Rachel Barnes articles and analysis

Articles: 28 Results
Rachel Barnes, editor of Marketing since 2014, named New Editor of the Year
March 10, 2016 by Staff

Marketing editor Rachel Barnes named New Editor of the Year at PPA New Talent Awards

Marketing's editor took top honours last night at the magazine industry's PPA New Talent Awards, scooping New Editor of the

Finding your purpose: Marketing's role as a driving force for change
April 27, 2015 by Rachel Barnes

Rachel Barnes: it's time to embrace purpose - and naïvety

The problem with 'marketing for good' is that it implies the rest is 'marketing for bad', somebody clever pointed out

Digital Mavericks is all about celebrating unique, inspirational women and their talents
March 30, 2015 by Rachel Barnes

Rachel Barnes: the time is now to celebrate digital mavericks

I'm sure you don't often scour our list of editorial contacts in the mag or on the website, but those

Give a little respect
January 05, 2015 by Rachel Barnes

People, not tech, lie at the heart of a culture of innovation

Welcome to 2015, everybody - a year of politics, royal babies and rugby. Our January issue is packed full of

December 19, 2014

Rachel Barnes appointed as the new editor of Marketing

Rachel Barnes has been named as the editor of Marketing after four years at the leading marcomms title.

We don't need more, just smarter content
November 03, 2014 by Rachel Barnes

Stop labelling everything 'content' - we don't need more, just smarter content

This month's November issue of Marketing is dedicated to content marketing: understanding what is driving and shaping the best branded

Rachel Barnes: the selfie phenomenon is fuelling our identity crisis
September 01, 2014 by Rachel Barnes

Me, my selfie and I: how selfie culture is fuelling our identity crisis

In just a matter of weeks, the shape of Britain could be looking very different. Come the 18 September, our

Clarks: unveils its first four-inch heels
April 12, 2013 by Rachel Barnes

Clarks shakes up brand image with four-inch studded heels

Clarks is launching its first four-inch heels in August as the footwear retailer modernises its styles in an attempt to

January 23, 2013 by Rachel Barnes

Lance Armstrong and Tesco offer lessons in brand trust

In the past week, we have written about examples at either end of the scale relating to how to manage

January 16, 2013 by Rachel Barnes

Google time: Do away with time-draining distractions and find time for innovation

In 2002, Google launched '20% time', encouraging engineers to spend a fifth of their time working on innovation projects beyond